Our guest this week has over 30 years of Marketing and Business Development in the Surf Industry. From Rusty, to Reef, and 20 years at Surf Hardware International- FCS, he has an unmatched background of experiences and knowledge across many categories. Which is why the last 5 years he has focused his time offering his skills, expertise, insight, and perspective through Allwater Action Sport consulting firm. His services include but not limited to,business and product development, market analysis, creative, research, event marketing and coaching. We are excited to sit down and learn about his Brand Solite, other projects and ideas he is working on. We welcome the only guy I know that has been bitten by a shark and struck by lightning all in the same day!!! Mr. Tyler “Ty“ Callaway.