A Conversation with Jeff Yokoyama of Yokishop

Our first guest of 2020 has had an amazing body of work. How does a kid from Glendale, CA, who grew up skating and surfing, able to create so many iconic brands? We sit down with Jeff Yokoyama, entrepreneur / visionary / surfer! He founded these iconic brands: Maui & Sons / Pirate Surf / Modern Amusement / Mucho Aloha.

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